Saturday, February 27, 2010

Powers Beer: Do they even make that shit any more?


I was thirsty and found myself fishing around in my father's beer fridge the other day and pulled out a can of Powers Gold. Powers Gold? I didn't even know they still made that shit.
I popped it open and joyfully swizzled it down and wondered to myself, where did Powers come from? So I did a little research and found out some interesting facts.

It all started in 1981 when Allan Bond (or Bondie, as he was known to the common Aussie) acquired Swan Brewing for a cool A$164 million. It seemed that old Bondie acquired the taste for owning breweries, because two years after winning the America's Cup for Australia in his 12-Metre yacht, the majestic Australia II, Bondie's corporation bought QLD's giant Castlemaine Tooheys for a whopping A$1200million.
But then the dickhead made a number of asshole changes that pissed a lot of Aussies off, particularly the Queenslanders. First he removed the XXXX sign from the Milton brewery and replaced it with a BOND CORPORATION sign... uh, no way captain fuck wit! We don't like that one bit! Queenslanders everywhere made it quite clear that he was mad and sure enough, soon the XXXX sign was returned. But this was only one success, as the Bond Corporation did a number of other things that pissed everybody off. One notable factor was the cutting of the payment period for beer from 30 to 7 days. This totally annoyed the shit out of publicans everywhere and prompted one by the name of Bernie Power, to start his own brewery; Powers.
Remarkably, the brand grew very quickly, stealing up to 10% of the QLD market within just two years of production. This is Queensland we're talking about, that's a lot of beer.



So I drank that tin of beer with pride.

2 comments:

  1. I had dinner with Bernie Power on board the Kookaburra Queen last year, Jim.. He's a nice guy. His son is a mate of mine. :) ("Small town news) - nice blog

    ReplyDelete
  2. Cheers. It is Brisbane after all.

    ReplyDelete